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FIELD FOOTAGE — FIVE WOMEN
MEET THEM.
01 / 05
Danielle coaching on the gym floor before sunrise
— her file
02 / 05
Reyes in the motor pool
— her file
03 / 05
Kim on dawn shift
— her file
04 / 05
Sofia in pit lane
— her file
05 / 05
Chloe in her studio
— her file
Danielle
Reyes
Kim
Sofia
Chloe

What do these women
have in common?

Strong.Disciplined.Intelligent.Hard-working.Accomplished.Self-made.
DanielleCAPPED
ReyesUNDERPAID
KimUNDER-APPRECIATED
SofiaUNDERVALUED
ChloeSTIGMATIZED

What if the discipline they've already proven could finally pay what it's worth?

What if she was a G.

A roverG.
Same women. New institution.
Act II — The brand · The market · The model
roverG
A members' ride service where the driver is the product
The demand side

What members buy.

Her file

Published credentials, audited and requalified. You read exactly what your driver is trained to do — before she picks you up.

The kit & the fleet

Grey flannel three-piece, oxblood driving gloves, a new black Range Rover. Recognizable at fifty feet.

The match

Request languages and specialties — protective detail, motorcade, child safety. We match the hire to the ride.

The door policy

150 members per city, by application only. The roster stays worth protecting.

They're booking her, not just the ride.
The supply side

What drivers join.

The floor

$250,000 minimum, plus tips and bonuses. Top earners clear seven figures.

The Course

Tactical driving, close protection, emergency medicine — funded by roverG, earned by her.

The number

RG-001 is permanent and never reissued. The founding class outranks everyone who follows.

G for life

Alumnae network, instructor pay, first call on private-detail placements. The badge outlasts the job.

The supply side is the product — and it's built to stay.
The market

Three cities first. Proven, then exported.

New York

10 vehicles
20 Gs
150 members

Los Angeles

10 vehicles
20 Gs
150 members

Miami

10 vehicles
20 Gs
150 members

Then —LondonParisDubai

450 founding members is a fraction of one percent of the high-net-worth households in these three metros.

The model — pilot at capacity

Membership plus rides, on a fixed-cost corps.

$34.2M
Gross revenue
$16.2M membership · $18M rides
$7.4M
EBITDA
21.7% margin
$1,556 vs $3,000
Break-even membership
vs price charged
60 Gs
30 vehicles · 450 members
20+ hours per day, no shift gaps

The corps is a fixed cost. Every ride above break-even is margin.

Anyone can copy an app.
No one can copy a corps.

The moat is supply-side devotion. A copycat can lease the vehicles — it cannot hire women who won't leave, because status doesn't transfer.

Numbered designationsRG-001 is permanent. Founding class outranks all who follow.
The Course crucibleShared ordeal builds identity — graduating earns the letter.
Published fameHer credentials carry her name. The institution makes her known.
Gs recruit GsReferral is the recruiting channel, the way elite units staff.
Ambassador contractsEvery founding G carries a content role. Cohort 1 is filmed.
G for lifeAlumnae standing outlasts the job. The badge is the bond.
The flywheel
Gs attract members
Members fund the floor
The floor attracts elites
The Course raises the bar
The brand compounds
roverG
Go-to-market

Five phases. The first is already live.

PH-01

Validation, live

roverG.com and social — membership price test running, both funnels open.

PH-02

Founding waitlists

150 places per city. Applications reviewed personally; scarcity is real, not manufactured.

PH-03

Cohort 1 — filmed

First 20 Gs through the Course, documented. The training is the launch content.

PH-04

Service live

New York, Los Angeles, Miami. 60 Gs, 30 vehicles, 20+ hours a day.

PH-05

Expansion

London, Paris, Dubai — exported on proof, funded by the next round or the acquirer.

Act III — The movement
An army of Gs.
Powerful women recruiting powerful women

The training is the launch.
The women are the media.
The scarcity is the ad.

The training is the launch

The Course premieres in public.

The docuseries playbook

Drive to Survive turned viewers into fans — 41% went on to watch live races; 53% of new US F1 fans credit the show. Wrexham's documentary drove club revenue up 155%.

The closest template

Netflix's F1: The Academy — an all-female driving corps — reached an estimated 89M and lifted intent to watch 64%. Cohort 1 of the G Course is filmed from day one.

Published files

Every G's credentials are public. Faces drive feeds — +38% engagement in a 1.1M-photo study. The institution makes her known; her fame recruits the next class.

The competence rule

The ad-research fine print: attractiveness converts only when the endorser fits the product. A credentialed protective driver fronting a security brand is the fit. Beauty opens the feed — the file closes it.

PH-03 isn't a cost line. It's the marketing budget.
The women are the media

Attention is the cheapest asset we own.

$33B
Influencer marketing, 2025
3x its 2020 size
72%
Of influencers are women
~70% of spend flows to them
$2.35B
Women's elite sports revenue, 2025
3.4x 2022 — fastest segment in media
2.3x
More likely to buy on a
female-athlete endorsement

The corps is sixty credentialed media figures in an attention economy that already rewards them. We don't rent influence — we mint it.

Sources: Statista · Collabstr 2025 · Deloitte women's sport 2025–26 · Parity/SurveyMonkey. Full citations in the Act III research file.

The scarcity is the ad

450 places. Numbered. Never re-issued.

The founding-tier precedent

ZZ's sold 250 founding memberships at $50K — 2.5x later rates. Executive Branch charged $500K. Founding status is a revenue event, not a discount.

Rooms, not ads

TIGER 21 chapters, invite-only dinners, a committee that says no. Soho House built a global brand on rejection as marketing.

Gs recruit Gs. Members refer members.

Referral acquisition runs $338 vs $3,119 blended in high-net-worth services — the flywheel is the cheapest channel in the book, and it compounds.

Aligned brands queue up

Branded residences bundle club memberships to sell towers — a $67B boom. Marquis Jet grew through Bergdorf and Montage. roverG is the amenity luxury brands want to borrow.

FOMO is manufactured by numbering things.
Tailwind — security demand

The bodyguard went mainstream.

37.8%
Of S&P 500 firms provide executive
security — up from 23.6% in 2021
$130K
Median executive-security spend
2.4x the 2021 median
10–15x
Demand spike reported by the largest
US security firm after Dec 2024
230M+
Women-matched Uber trips —
59% of women have felt unsafe in a rideshare

Security became a board-level line item in 24 months. Between a $130K corporate detail and an app ride, no luxury option exists — that's the band roverG owns.

Sources: Equilar / 2026 proxy filings · Reuters · Fortune · Conference Board · Uber · Pollfish 2026.

Tailwind — the wallet

The market compounds without us.

$55T
Held by the top 1% — 31.6% of US
wealth, vs 22.8% in 1989
49.2%
Of US consumer spending comes
from the top 10% — a record
644K
Millionaires across NYC, LA & Miami
Miami up 94% in a decade
1st
Time ever: Delta's premium cabin
out-earned economy (2025)

Luxury goods stalled — luxury experiences grow 3–7% a year, and the US leads that growth for the first time since 2021. A service built for the 1% grows with the gap, structurally.

Sources: Federal Reserve DFA · Moody's Analytics · Henley & Partners 2025 · Bain–Altagamma 2026 · Delta IR.

A movement, as much as a business.

And movements can't be copied by a features team.
The ask
The raise

$20M · 18 months

Three cities live, six cohorts trained, 450 members paying.

Corps ramp — comp through revenue build50%
The G Course & fleet20%
Technology & brand15%
Reserve15%
The exit

Built to be bought.

The corps, the brand, and the vetted member base can be acquired — not built. Natural buyers: rideshare premium layers, luxury hospitality, executive protection, private aviation.

Illustrative — 6× EBITDA, pilot scale~$44M
Illustrative — 6× EBITDA, six cities~$89M

Working figures — operating model v2. Raise amount and multiple to be refined with the ramp schedule and banker comps.

RG-001
RG-002
RG-003
RG-004
RG-005
They were always this good.
Now there's an institution.
roverG
The founding class
Same women. New institution.
roverG
A G for life